Is Your Online Lead System Full Of Hype And Giving Off False Expectations?
I am talking about something that is a bit of an art but atthe same time so simple anyone can do it. This secret is so powerful it canhave a lasting impact on your business that will change your game in a majorway. The funny thing is this is rarely talked about. Managing Expectations. You know you have seen a hype driven online lead system ortwo, or 10 and maybe you are even guilty of having one. If you do you arekilling their business in way a lot of new marketers don’t even think about,attrition in your organization. When someone drives their online lead system with a lot ofhype about how much money one can make in 3 days by only working 2 minutes aday using system that does 97% of the work they are creating a falseexpectation for their prospect and new partners. Sure you can get a lot of people to join your business withthis kind of hype but what kind of foundation are you laying? If someone joinsyour business because they came through an online lead system or sales funnelthat sold them on the idea that they could make astounding amounts of money ina short amount of time and this doesn’t happen, they are going to move on realquick! Why you may wonder? While you did set an expectation that may be true for someit is unrealistic for most and when most don’t break the bank their first monththey get discouraged and leave to find the next quick fix. This is the type ofpeople this style of marketing attracts. It makes more sense to be real with people and manage theirexpectation properly so that you can build long lasting partnerships that areprofitable for all? If you are realistic with people about what it takes to besuccessful online. If you help them asses their current skill level to map outa plan based on this you can then give them some honest attainable goals thatwill match their likely learning curve. Can people make tons a minute in days online? Sure. Is itrealistic for the masses? No. By using an online lead system that positions you as aleader and someone of value instead of hype you can better manage you prospectsand new team members expectations which in return will help massively with yourteam attrition. I know I am building my business for the long term and wouldrather work with less people of a higher caliber that are going to stick aroundbecause they were given expectations that were true to them and not some hype.Instead of the masses who are going to come and go leaving you to constantlyhave to fill your pipeline to maintain the level of income you desire and thisis no way to build residual income. Or you can go with the hype for your online lead system because it is easier in the short term, just be prepared to have a lot ofpeople get discouraged quickly and leave your team and your dream behind.
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